Users will soon have a fresh option that allows them to reduce the volume of AI-made media appearing in their timelines. This initiative comes as the service disclosed that it now features over 1 billion AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a widespread release. This advancement comes amid a surge in content created by AI, spurred by new AI video creators.
AI Proliferation Online
Recent reports that nearly a tenth of the quickest rising channels on another major platform primarily display content made by AI. A considerable share of this output is considered mass-produced AI material, a phrase for inferior, factory-style content that is frequently illogical or surreal.
Based on user feedback that many people like content produced via AI tools, from computer-generated images to informative clips, and we aim to give people the power to increase or decrease of that, based on their own choices,” said a spokesperson.
Scale of AI Content
TikTok announced that there are presently 1.3 billion videos on its app identified as made with AI. Collectively, more than 100 m media items are submitted to the app daily, making AI content a minor portion of its complete catalog.
How to Adjust Settings
Viewers will be able to limit or boost the volume of AI content they view by opening the topic control option in the app and choosing “AI-generated content”. Further subjects that currently be controlled under the tool include politics, style, aesthetics, and dance.
Platform Guidelines
TikTok’s rules oblige content makers to tag “realistic” artificially created content, and it bans malicious fake videos of celebrities or critical incidents. Any realistic AI video that is without a tag can be taken down under its terms of service.
Additionally, the app will henceforth attach an AI-generated label to content made using its built-in AI features, or detected by an collaborative effort for identifying artificial media. This measure is aimed to stop users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
The company is additionally launching a $2m educational fund for professionals and groups to produce informative material about ethical AI use. This initiative will support educational bodies dedicated to teaching coding and technology.
Moderation Strategy
The platform has justified its moderation strategy, following discussion over intentions to lay off a large number of safety staff in the United Kingdom. It is expected to reduce 439 jobs in its user protection division in its British office, with labor groups and online safety experts raising concerns that humans are being replaced by AI moderation.
A trust and safety lead explained that people-led review would continue to be important, but AI can protect employees by filtering out the most graphic content ahead of it is viewed by humans. TikTok stated a notable drop in shocking and graphic content handled by human moderators over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to combine staff and AI to ensure user safety,” she said. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is the area in which a significant AI assistance is making a difference work at speed.”
